Meta is saying my custom audience size is not big enough – why is this and can I still use it or make an LLA?Meta can’t always accurately match 100% of events or clicks to a targetable Facebook or Instagram user for Read More
Should there be a drop-off from Facebook clicks/conversions or my Music Link to Spotify streams?You should be looking for between 40% to 60% to make it all the way to Spotify from Read More
Why not send listeners directly to Spotify?We send listeners to a Smart Link first for a few key reasons: 1. Sending potential fans directly Read More
Why not target all countries or at least all countries that Spotify is in?You want to avoid countries that have bots and click farms at all costs – these will make Read More
What should I do if I am not getting streams but I am getting Facebook conversions?It is completely normal to see a drop off of 40% – 60% from Facebook conversions to Spotify Read More
What are good or bad Facebook Ad results?Bad >$0.75Needs Improvement$0.60 – $0.74Decent$0.40 – $.59Good$0.20 – $0.39Great$0.10 – $.019 Anything under or around $0.10 is absolutely Read More
