Meta can’t always accurately match 100% of events or clicks to a targetable Facebook or Instagram user for

You should be looking for between 40% to 60% to make it all the way to Spotify from

We send listeners to a Smart Link first for a few key reasons: 1. Sending potential fans directly

You want to avoid countries that have bots and click farms at all costs – these will make

It is completely normal to see a drop off of 40% – 60% from Facebook conversions to Spotify

Bad >$0.75Needs Improvement$0.60 – $0.74Decent$0.40 – $.59Good$0.20 – $0.39Great$0.10 – $.019 Anything under or around $0.10 is absolutely