Should there be a drop-off from Facebook clicks/conversions or my Music Link to Spotify streams?


You should be looking for between 40% to 60% to make it all the way to Spotify from your ads.

There’s always a natural drop off whether it is from the listener simply changing their mind, saving the song for later, or wanting to look up the song on a different streaming platform.

It’s also possible that a small percentage of your activity from Facebook or Instagram could be bots.

About the author 

Matthew Vultaggio

Matthew Vultaggio aka Best Friends Club is a Canadian lofi/house producer and DJ with support from an unusual variety of artists including Martin Garrix and Foals.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Subscribe to get the latest updates