What should I do if I am not getting streams but I am getting Facebook conversions?

It is completely normal to see a drop off of 40% – 60% from Facebook conversions to Spotify streams.

For example, some Facebook users may click your ad and then your ‘Listen on Spotify’ button but:

  • Navigate away because the page loads to slow
  • Get distracted and click something else in Spotify or on their phone
  • Get distracted in real life and walked away

If much less than 40% off your Facebook conversions are turning into Spotify streams, view this lesson: How To Turn Around A Failing Campaign

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