It is completely normal to see a drop off of 40% – 60% from Facebook conversions to Spotify streams.
For example, some Facebook users may click your ad and then your ‘Listen on Spotify’ button but:
- Navigate away because the page loads to slow
- Get distracted and click something else in Spotify or on their phone
- Get distracted in real life and walked away
If much less than 40% off your Facebook conversions are turning into Spotify streams, view this lesson: How To Turn Around A Failing Campaign
