What should I do if I am not getting streams but I am getting Facebook conversions?


It is completely normal to see a drop off of 40% – 60% from Facebook conversions to Spotify streams.

For example, some Facebook users may click your ad and then your ‘Listen on Spotify’ button but:

  • Navigate away because the page loads to slow
  • Get distracted and click something else in Spotify or on their phone
  • Get distracted in real life and walked away

If much less than 40% off your Facebook conversions are turning into Spotify streams, view this lesson: How To Turn Around A Failing Campaign

About the author 

Matthew Vultaggio

Matthew Vultaggio aka Best Friends Club is a Canadian lofi/house producer and DJ with support from an unusual variety of artists including Martin Garrix and Foals.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Subscribe to get the latest updates